|  | | Consumption
 One exceptional innovation in the i-Track system is the ability to track consumption for every sales microlocation. Adequately equipped beverage dispensers with installed sensors can monitor a multitude of data, depending on your needs and wishes. A beer keg, cask, or crate connected with a beverage dispenser can be identified and monitored, it can count the amount of liquid poured out, identify cleaning cycles, etc.
Remarkable traceability is ensured by special sensor equipment installed on beverage dispensers. It enables complete traceability of sales channels and beer kegs. Sales channels of goods and the grey market are monitored to the last detail. The producer strengthens its position on the market and significantly enhances its competitive advantage due to a thorough understanding of market mechanisms.
By being acquainted with exact data about sales at certain microlocations, the producer can effectively stimulate those sale outlets which need more attention according to the producer’s sales policy.
Monitoring consumption at various events and parties is now easier than ever, even if there are hundreds of thousands of guests in a short period of time. Individual sales outlets can now also be rewarded and stimulated accordingly.
Data transmission to i-Track is automatic. The obtained data is of crucial importance for:
- Analyzing customers’ habits,
- Effectively stimulating customers,
- Identifying the grey market and
- Correctly defining market channels.
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